Digital Tina Turner

services

Digital Humans

Maya-Arnold

LookDev

Live website
Arvato Bertelsmann
We brought the legendary Tina Turner to life— digitally! Our team created a fully rigged digital twin of Tina Turner, capturing her iconic 80s look, ready for animation.
AI-Driven 3d avatar

Goals

The main goal was to build a digital human that could hold a conversation in a natural way, without relying on spectacle.

Subtle facial motion, controlled pacing, and clarity of expression mattered more than exaggeration.

Another goal was to prove that digital humans can be used beyond demos, from virtual agents to immersive and holographic experiences, while maintaining a strong artistic foundation.

A simple benchmark was used throughout the project: would this feel believable if you were sitting across from it?

Unreal Engine

Preparation

The process started with deep reference work, focusing on Bruce Lee’s interviews, body language, and speaking rhythm.

All dialogue used in the demo is based on ideas he publicly discussed, carefully curated and structured.

From there, the work moved into sculpting, look development, grooming, and animation.

Performance was built through layered animation, combining lip sync, emotion control, and subtle body movement.

The voice was generated separately and used to drive timing and performance, while all visual elements were crafted by hand using real-time 3D workflows.

We mix the latest technologies and tools with a strong creative mindset to deliver digital avatars that perform flawlessly inside immersive experiences. Every decision is made with performance, stability and visual quality in mind, ensuring each avatar feels responsive, expressive and reliable in real-world scenarios.
Goals

The main goal was to build a digital human that could hold a conversation in a natural way, without relying on spectacle.Subtle facial motion, controlled pacing, and clarity of expression mattered more than exaggeration.Another goal was to prove that digital humans can be used beyond demos, from virtual agents to immersive and holographic experiences, while maintaining a strong artistic foundation.A simple benchmark was used throughout the project: would this feel believable if you were sitting across from it?

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Future

This demo is a foundation.The same pipeline can scale into interactive virtual agents, educational experiences, museum installations, and full holographic systems.Future iterations will explore deeper interaction, richer emotional range, and more responsive behaviors, always keeping artistry at the center.Digital humans are not just about realism.They are about expression, presence, and creating meaningful moments through technology.

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