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UEFN: Deadly Count
Rather than a traditional promo, we designed DEADLY COUNTDOWN — a cinematic, fast-paced survival map set inside a collapsing spaceship, where urgency, isolation, and motion mirror the emotional core of Weightless.
A visible countdown drives the experience forward. Time is always running out.Players must fight, explore, and make split-second decisions as the ship destabilizes — a metaphor for losing control, letting go, and pushing forward, themes at the heart of Weightless.
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Fortnite allowed us to:
Reach a global, highly engaged audience
Translate music into interactive storytelling
Create tension, movement, and emotion through gameplay
Deliver a launch experience players don’t just watch — they live
DEADLY COUNTDOWN blurs the line between music, narrative, and play, offering a new way for virtual artists to connect with fans inside virtual worlds.
A branded Fortnite experience tied directly to WeightlessA cinematic, shareable environment built for Discover and streamingA proof-of-concept for immersive music launches in UEFN
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Deadly Punk represents a new generation of virtual artists—one that doesn’t just release music, but builds worlds around it.
By using Fortnite as an interactive canvas, her creative universe expands beyond audio and visuals into playable experiences where fans can participate, compete, and feel the narrative firsthand.
Projects like DEADLY COUNTDOWN show how Fortnite and UEFN are becoming powerful platforms for interactive storytelling, allowing music, identity, and gameplay to merge into a single shared moment.
This is not promotion as interruption, but promotion as experience—where audiences don’t just consume a release, they step inside it.
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