Projects News Careers Contact Book a Demo
Virtual Influencer · AI Avatar · Digito Original IP

DeadlyPunk

A real-time virtual influencer and conversational AI avatar. Original character, original digital fashion, original music dropping on Spotify, and live in Fortnite. Built by Digito.

Type Digito Original IP
Format Virtual Influencer · AI Avatar · Music Artist
Year 2025
Engine Unreal Engine · Conversational AI · MetaHuman
Channels Web · Live Stream · Spotify · Fortnite

Project overview.

DeadlyPunk is a real-time virtual influencer and AI avatar developed as a Digito original IP. She runs on conversational AI with persistent memory and live voice synthesis, so every conversation feels like a real exchange, not a scripted demo. The character is rendered in Unreal Engine, streamed to any browser via Pixel Streaming, and built to perform across the platforms where modern audiences actually live, web, mobile, social, holographic activations, live events and Fortnite.

She's not a recording layered with text-to-speech. She's a fully realised real-time character with a face that listens, reacts, remembers, and improvises. The DeadlyPunk project was built to test the upper limit of what a digital influencer can be, an autonomous personality with original music, original fashion, and a 24/7 presence across the channels where attention actually compounds.

A living interface.

DeadlyPunk is built as a living interface between brands, stories and audiences. Designed for real-time interaction, she blends a strong visual identity, original streetwear and avant-garde digital fashion, with fluid dialogue powered by large language models. The result is a personality that feels reactive, confident and immersive rather than scripted or static.

The project set out to prove that digital humans can move beyond novelty and become genuine interfaces. The benchmark throughout, would this feel believable if you were sitting across from her? Not in a demo, in a real conversation.

A music artist on Spotify.

DeadlyPunk is more than a face on screen. She's a virtual artist with original music releases available on Spotify, a project that pushes the question of what it means to be an AI music artist in the era of generative tools and synthetic identities. The sound is hyperpop-adjacent, attitude-forward, designed to live alongside the visual identity. Listen below.

Digital fashion and Fortnite.

A virtual influencer needs a wardrobe that exists across the channels where she performs. DeadlyPunk's looks span original digital fashion drops, custom streetwear, futuristic accessories and platform-native outfits engineered for streaming and game-engine deployment. The character is built for Fortnite activations, UEFN experiences, branded skins, in-world quests and concerts, alongside web, mobile and AR/VR XR deployments. Wherever a younger audience already spends time, DeadlyPunk shows up looking the part.

Attitude by design.

Every aspect of DeadlyPunk, from character modelling to conversational tone, is built around a distinct personality. The avatar engages users through real-time interaction, attitude and presence. Subtle facial motion, controlled pacing and clarity of expression reinforce the character rather than distract from it. The visual language pulls from underground music, gaming aesthetics, streetwear and high fashion, then fuses them into something recognisably its own.

DeadlyPunk shows how a well-designed conversational avatar can anchor a brand, host a community, or lead a campaign, becoming a personality people want to interact with, follow, and listen to, not just look at.

Virtual Influencer AI Avatar Conversational AI Digital Fashion Unreal Engine MetaHuman Pixel Streaming Spotify Artist Fortnite Ready UEFN Holographic Ready Brand Identity Real-time Interaction 3D Character Design

Want your own virtual influencer?

We design and build original AI avatars, virtual influencers and digital characters with real personality, ready for live interaction, social, events, music releases, Fortnite activations and beyond.

Start a project View all projects

DeadlyPunk is one of Digito's original IPs, a digital persona built from the ground up for realtime interaction. The character has attitude, presence, and a fluid conversational layer that makes it feel reactive, confident and alive in a way that pre-recorded virtual influencers can't match. The project explores what happens when a virtual character is designed to actually talk back, not just pose.

The DeadlyPunk pipeline combines an original MetaHuman base character with a custom voice model, persona prompt, and memory layer that lets the character recall past conversations. Rendering happens in Unreal Engine with Pixel Streaming so users can talk to DeadlyPunk in any modern browser, no install, no plugin, no high-end GPU on the client. It's a testbed for everything we believe about the next generation of virtual influencers.

Virtual influencers, branded AI characters and conversational personas are a growing space. See more of our projects or talk to us about building an original character for your brand.